Journalists looking for work find it at AOL

AOL, not long ago the laughing stock of the media world for its failed merger with Time Warner and its loss of paid subscribers, might be having the last laugh when it comes to producing content. According to this New York Times story, AOL has been snapping up laid-off journalists and giving them jobs at its 80-plus Web sites.

But The Times is a little late to pick up on this story. BNET, part of CBS Interactive, had a piece July 30 titled "Is AOL on a Mission to Save Journalism?" TechCrunch founder Michael Arrington wrote about AOL's tally of 1,500 writers on July 29. The next day he proposed a way to save The New York Times -- by having the top writers quit and form their own news source, not unlike what happened with Politico.

The interesting thing is the way journalists are adapting and even the way established companies like AOL are (finally) evolving. As always, it's not the medium but the journalism that matters.